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Gutward

Terms of use

Last updated: 3 September 2026

1. Acceptance and eligibility

By creating a Gutward account you agree to these terms. You must be at least 18 years old to use Gutward. If you don't agree to these terms, please don't use the service.

2. Account security

You're responsible for keeping your login details secure and for all activity under your account. Tell us straight away at hello@gutward.com if you suspect unauthorised access.

3. Gutward is a beta product

Gutward is in active beta. Features may change, be added, or be removed as the product develops, and you may occasionally encounter bugs or downtime. We'll try to avoid removing something you rely on without notice, but we can't promise the beta will be uninterrupted or fault-free. See our Medical disclaimer for what Gutward is not designed to do.

4. Acceptable use

You agree not to:

  • — use Gutward to store or share information about someone else without their knowledge and appropriate consent;
  • — attempt to access another user's account or data;
  • — misuse professional-connection features, including declaring a professional identity you don't hold;
  • — use the recipe-photo import feature to submit content you don't have the right to upload;
  • — interfere with, overload, or attempt to circumvent rate limits or security controls on the service.

5. Medical, allergy and food-safety boundaries

Gutward is an organisational and self-observation tool. It does not diagnose, treat, or provide medical advice, and it must not be used to test a known or suspected food allergy without appropriate professional direction. Manufacturer packaging is always the authoritative source for allergen and ingredient information — Gutward's ingredient and compatibility checks relate to your own selected protocol and exclusions, not a universal safety guarantee. Full detail is in our Medical disclaimer, which forms part of these terms.

6. Your content

You own the meals, symptoms, bowel records, food trials, recipes and other information you enter into Gutward (“your content”). You grant us only the licence needed to store, process and display your content back to you in order to provide the service, and — where you've accepted a professional connection — to that professional. We don't use your health data for advertising, and we don't sell it.

7. Recipe photos and AI-assisted extraction

When you upload a recipe photo, you confirm you have the right to upload and use that image (for example, it's your own photo of your own cookbook or notes, or you otherwise have permission). Gutward uses an AI service to extract a structured ingredient list from the photo automatically — this extraction can be wrong, incomplete, or misread quantities, units or ingredients. You're responsible for checking the extracted recipe against the original before relying on it, particularly for allergens. See our Privacy notice for what happens to the photo itself.

8. Professional/client connections and consent

A professional can only see a client's Gutward records after that client has explicitly accepted an invitation. Either party can end the connection at any time; the client can revoke access immediately from the app. Gutward has two kinds of connection — a direct connection with one professional, and a clinic relationship with a clinic's care team — and they are separate: each has its own invitation and acceptance, one is never converted into the other automatically, and ending one does not end the other. Our Privacy notice (section 5) explains exactly who can see what in each. Section 15 below sets out further terms that apply specifically to registered professionals using Gutward's professional features.

9. Gutward Free, Gutward+ and pricing

Gutward Free is free indefinitely — it is not a time-limited trial, and we will not start charging you for it. Gutward+ is the paid tier, adding advanced planning, extended history, trends and reports, complete recipe access and similar features. You can create a Free Gutward account today — Free is not a trial and doesn't expire. Gutward+ is live: £4.99/month for founding members, protected while you stay continuously subscribed, then £6.99/month standard. Checkout runs through Stripe from Settings, the price and billing interval are shown before you confirm, nobody is charged or enrolled without actively agreeing at checkout, and you can cancel at any time — including a full refund if you cancel within 14 days of first subscribing.

How a subscription starts. Gutward+ checkout is live for consumer accounts, from Settings in the app, through our payment provider Stripe. The exact price and billing interval are always shown on the Stripe checkout page before you confirm — nothing is charged, and no subscription starts, until you actively complete that checkout. Your Gutward+ access begins immediately after payment succeeds. Paid professional plans are not yet purchasable.

Renewal. Gutward+ is a monthly subscription that renews automatically at the price shown at checkout (or a later price we have clearly told you about in advance) until you cancel. You can see and manage your subscription at any time from Settings → Manage billing, which opens Stripe's hosted billing portal.

Cancelling, and your 14-day right. You can cancel at any time, either through the Stripe billing portal (Settings → Manage billing) or by emailing hello@gutward.com from your account email. If you cancel within 14 days of first subscribing, we will refund your payment in full — even though your Gutward+ access started immediately, we won't deduct anything for the days you used it. After those first 14 days, cancelling stops the next renewal: you keep Gutward+ until the end of the period you've already paid for, no further payments are taken, and we don't promise a partial refund for the remainder of a paid period as a routine matter. None of this reduces your statutory rights as a consumer, which apply in addition to this policy.

To cancel by email, a message that says something like the following is all we need (a signed letter-style form is not required): “I am cancelling my Gutward+ subscription for the account registered to [your account email], ordered on [date]. Name: [your name]. Date: [today's date].” If you are within your first 14 days, say whether you are requesting the full refund.

If a renewal payment fails, Stripe retries it under its standard process and you can update your payment method in the billing portal. If the subscription ends because payment could not be collected, Gutward+ features simply stop at the end of the period already paid for and your account continues on Free — nothing you recorded is deleted when a plan changes.

A founding price is protected only for as long as the relevant subscription (consumer Gutward+, or a professional plan under section 15) stays continuously active. It is not a price held for life: if a subscription lapses and is later restarted, the then-current standard price applies. Nothing in section 3 (beta changes) permits us to increase the price of a subscription you are already continuously paying at a protected founding rate — beta changes may add, change or remove features, but will not be used to alter a price you were promised.

An active Gutward Professional subscriber will be able to sponsor Gutward+ access for their connected clients. Sponsored Plus lasts only while both the professional connection and the professional's own subscription stay active — a client is never charged twice for it, and it doesn't start an automatic charge when it ends. If the professional connection or subscription ends, sponsored Plus ends too, but the client keeps their Gutward account, history and data, and can continue on Free or choose personal Plus at the standard price. Sponsored Gutward+ will become available when paid professional subscriptions launch.

10. Intellectual property

The Gutward name, logo, mascot, and the underlying software, design and protocol-guidance content are owned by Tibbles Labs Ltd or its licensors. These terms don't grant you any rights to that material beyond using the service as intended.

11. Suspension and termination

You can stop using Gutward at any time, and consumer accounts can be deleted directly in the app (Settings → Account → Delete account) — deletion is immediate and permanent (see our Privacy notice for how). We may suspend or terminate an account that breaches section 4, or that misuses professional-connection or recipe- import features, and will normally tell you why.

12. Liability

Gutward is provided as a beta, organisational and self-observation tool, not medical advice — see our Medical disclaimer. To the fullest extent permitted by law, we exclude liability for indirect or consequential loss arising from your use of the service. Nothing in these terms limits or excludes any liability that cannot lawfully be limited or excluded, including for death or personal injury caused by negligence, or your other statutory rights as a consumer.

13. Governing law

These terms are governed by the law of England and Wales, without affecting any statutory rights you have as a consumer in the place you live.

14. Company and contact details

Gutward is a trading name of Tibbles Labs Ltd. Registered in England and Wales. Company number 17399411. Registered office: 9 Highfields, Peak Dale, Buxton, England, SK17 8AN. ICO registration CSN4406290.

Questions about these terms: hello@gutward.com.

15. Additional terms for registered professionals

This section applies in addition to the rest of these terms if you declare a professional identity and use Gutward's professional features: client connections, appointments, private client notes, assigned dietary plans, client messaging, weight recording, consented read-only access to the health information a client shares, and — in the controlled clinic beta — clinic team workspaces with care-team assignment.

  • Scope of practice. You must only use Gutward within your own professional scope of practice and applicable registration requirements. If you use the protected title “dietitian”, you confirm you hold the relevant professional registration entitling you to do so. During the current controlled beta, professional activation is manually reviewed by us: we check the identity behind the profile, and where the protected title “dietitian” is claimed we check the registration against the HCPC register before activation. This is a limited manual process — we do not run an external regulatory check on every kind of professional credential — and your declaration remains your responsibility.
  • Professional responsibility. You remain fully responsible for your own clinical judgement and professional conduct. Nothing in Gutward replaces your own professional record-keeping obligations.
  • Not clinical decision support. Gutward organises client-entered information; it does not analyse, flag or recommend clinical decisions, and it is not a remote patient monitoring system. It must not be used for emergency or time-critical communication — Gutward does not guarantee a client or professional will see a record within any particular timeframe.
  • Client consent and revocation. You may only view a client's records after they have explicitly accepted your invitation. A client can revoke your access at any time; once revoked, you lose access to their records going forward. Handle any client-entered information you can see with the same duty of confidentiality that applies to your professional practice generally.
  • Private notes. Private client notes are visible only to you — not to the client and not to other professionals. They survive an ordinary disconnection, but if a client deletes their entire Gutward account, your private notes about that client are deleted with it. Keep anything you are professionally required to retain in your own record system, not solely in Gutward.
  • Messaging. Messaging with a connected client depends on their current health-data consent, the same as notes and plans — if consent is withdrawn, message access is blocked until it is given again. Messaging must not be used for emergency or time-critical communication; Gutward does not guarantee any message will be seen within a particular timeframe.
  • Pricing and professional seats. Professional pricing is based on the number of professional users on an account, not the number of connected clients. Every professional tier includes unlimited connected clients, subject to fair use. The first 50 paying professional accounts receive protected founding pricing while continuously subscribed. No professional tier is purchasable yet: Solo will be the first, and Practice and Clinic (multi- professional team tiers) are published for transparency. The underlying clinic team functionality exists but is running as a controlled, invitation-only beta (below), not as a paid, generally available product.
  • Clinic beta. Clinic workspaces — team membership, patient invitations and care-team assignment — are currently a controlled, invitation-only beta involving known professionals and informed testers. They are not open for public clinic onboarding or clinic sales. If you administer a clinic in the beta as an owner or admin: use your management powers lawfully and only for running the clinic; assign a practitioner to a patient's care team only where the patient's care genuinely calls for it; remove membership and care-team access promptly when it is no longer required; and treat everything you learn through the clinic with the confidentiality your profession requires. A clinic role by itself grants no access to any patient's health record — only an active care-team assignment does.
  • Not the sole clinical record. Gutward is a client-entered record, not your professional clinical record system. You remain responsible for your own record-keeping under your profession's standards.
  • Suspension for misuse. We may suspend a professional profile that misuses client access, misrepresents its registration status, or otherwise breaches these terms.

These terms deliberately do not classify whether Gutward, a professional or a clinic acts as a data controller, processor or joint controller in relation to client data — the statutory roles, and whether any separate data-processing arrangement is needed, may depend on the circumstances, and that allocation is with specialist advisers for determination. What the product actually does is described plainly in our Privacy notice; whatever the statutory analysis concludes, you must use any access lawfully and confidentially as set out above. We'll update this section once the roles are determined.