Founding beta sign-ups are open · Help shape a calmer way to navigate food
Gutward

Simple pricing, with no surprises.

Gutward Free is free indefinitely, not a trial. Gutward+ is live — this page describes exactly what it costs and includes, and you upgrade from Settings inside the app whenever you choose.

Free vs Gutward+

Free gives you the essential health-tracking tools indefinitely, including 5 barcode and ingredient checks. Gutward+ adds unlimited scanning, alongside planning, shopping, guided trials and deeper insight.

Founding beta members who were given complimentary Gutward+ access keep it at no cost for as long as that beta access lasts — upgrading is never required to keep your account or your data. Paid Gutward+ membership is now live for everyone else, and nobody is charged without actively agreeing at checkout.
Meal, symptom, bowel and weight tracking
FreeIncluded
Gutward+Included
AIP stage tracking and personal food statuses
FreeIncluded
Gutward+Included
Barcode and ingredient assessment
Free5 barcode and ingredient checks included
Gutward+Unlimited barcode scans, subject to fair use
History
FreeBasic history
Gutward+Extended history and trends
Professional connection and consent-based messaging
FreeIncluded
Gutward+Included
Weekly meal planning
Free—
Gutward+Included
Shopping-list generation
Free—
Gutward+Included
Guided trials and reintroductions
Free—
Gutward+Included
Recipe tools
FreeManual recipe creation
Gutward+AI photo import and expanded recipe tools
Gutward AIP cookbook
FreeSelected cookbook content planned
Gutward+Complete cookbook planned

Free

£0indefinitely

Create your Free account

Gutward+

Live — founding offer

£4.99/month founding membership

£6.99/month standard price

Founding price protected while continuously subscribed.

Upgrade from Settings in the app

You can create a Free Gutward account today — Free is not a trial and doesn't expire. Gutward+ is live: £4.99/month for founding members, protected while you stay continuously subscribed, then £6.99/month standard. Checkout runs through Stripe from Settings, the price and billing interval are shown before you confirm, nobody is charged or enrolled without actively agreeing at checkout, and you can cancel at any time — including a full refund if you cancel within 14 days of first subscribing.

Sponsored Gutward+ through a professional

Coming with paid professional plans

An active Gutward Professional subscriber will be able to sponsor Gutward+ access for their connected clients. Sponsored Plus lasts only while both the professional connection and the professional's own subscription stay active — a client is never charged twice for it, and it doesn't start an automatic charge when it ends. If the professional connection or subscription ends, sponsored Plus ends too, but the client keeps their Gutward account, history and data, and can continue on Free or choose personal Plus at the standard price. Sponsored Gutward+ will become available when paid professional subscriptions launch.

Professional pricing

Whether you work independently or as part of a growing team, Gutward is being designed to give practitioners and their clients one connected place to communicate, track progress and manage nutrition support.

Pricing is based on the number of practitioners on an account, not the number of connected clients.

Included with professional plans

Solo includes these professional tools today. Practice and Clinic are planned team tiers and are intended to include the same core tools when team accounts launch.

  • Consent-based client connections
  • Structured client records and connected history
  • Appointments
  • Weight check-ins
  • Private professional notes
  • Dietitian-created client plans
  • Consent-based messaging with unread tracking

See all professional features and development statuses

Available for founding partners

Solo

1 practitioner

£29/monthfounding

£39/month standard

  • Unlimited connected clients, subject to fair use
  • Gutward+ included for each actively connected client
Apply for the founding pilot
Coming soon

Practice

Up to 3 practitioners

Planned£59/monthfounding

Planned£79/month standard

  • Unlimited connected clients, subject to fair use
  • Gutward+ included for each actively connected client

Multi-practitioner roles, permissions and team administration aren't built yet — registering interest starts a conversation, not access.

Register team interest
Coming soon

Clinic

Up to 10 practitioners

Planned£119/monthfounding

Planned£149/month standard

  • Unlimited connected clients, subject to fair use
  • Gutward+ included for each actively connected client

Multi-practitioner roles, permissions and team administration aren't built yet — registering interest starts a conversation, not access.

Register team interest

Founding subscription prices are intended for the first 50 paying professional accounts and remain protected while the account stays continuously subscribed. Cancelling and rejoining may mean paying the price available at that time. Taxes, optional add-ons and separately metered services are excluded.

Annual billing with one month free is planned when paid subscriptions launch.

About the founding pilot

Applying for Solo currently means joining the Design Partner pilot first:

  • Limited to the first 10 dietitian Design Partners
  • Free 90-day pilot
  • Begin with around 2–5 suitable clients
  • Personal onboarding
  • Direct founder support
  • No setup fee
  • No payment card required for the pilot
  • No long-term contract
  • No obligation to endorse Gutward
  • No requirement to move your whole practice onto Gutward
  • Roadmap influence and structured feedback opportunities

Please don't include any client-identifiable information in your message.

See the full professional feature list for what's available now, in development and planned.